While working in the video advertising department at PCC, I got a chance to create the highlight promotional video for this semester’s blood drive. This year’s would be extra tricky, since we had to be extra conscious of social distancing and other COVID mandates, and that we not show anything that would contradict the policies the college had set in place.

This year I wanted to go against the norm and make the blood drive look more “fun” than “inspirational.” In the past, the blood drive videos often had slow, thoughtful music with careful camera angles. Instead, I wanted to capitalize on any happiness I could scrounge up during this depressing COVID-y year, so I picked a happy song and focused on as much smiling and joy as possible.

[youtube https://www.youtube.com/watch?v=OojvpTvHKXw&w=560&h=315]

I took the chalk concept from A Great Big World’s “Kaleidoscope” song, which I became familiar with when I did my Grad School First Semester Review, and the idea of throwing a stress ball around developed from the trending TikTok pass challenges that were popular during the COVID lockdown.

When the video was finished, the President of the college emailed his feedback to our team, saying it was the best blood drive video ever. *Hypeeee!!* A number of people also told me afterward that they recognized my “editing style” immediately and had wondered if I’d been the one to edit it. Frankly, I didn’t know I had such a distinct style, but I guess the fast-paced, happy energy is a vibe that screams “Jenneth.”